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UM announces gift, fundraising campaign ahead of Russell Athletic Bowl

Already once this football season, the Hurricanes have announced a major gift to the program. Ahead of the final game of the year, Miami has announced another -- that comes with a slight twist.

During a pre-game tailgate ahead of the Hurricanes' appearance in the Russell Athletic Bowl on Wednesday, Miami native Marcus Lemonis -- known for his starring role in CNBC's "The Profit," announced he will match donations from Hurricanes fans to the athletic department, resulting in up to a $1 million gift himself.

Lemonis kick-started the campaign by presenting UM athethletic director Blake James with a $250,000 gift on Wednesday.