Emory’s Mike Lewis has used various formulas to come up with a ranking of the NFL’s best fan’s. And their worst. Oddly enough some of who you think would be at the top are not and some that you would believe to be at the bottom are also not. The Dolphins? Slightly better than middle of the road. But not by much.
Using data to create statistical models in areas such as road support, social media, and of course spending. Dr. Lewis calls these equity’s. In the case of the Dolphins, the teams overall ranking is 14 but their social media “equity” and “fan equity” which focuses on box office revenue rank 20th and 21st.