Basically, ‘Collection’ allows the user to create a custom timeline of tweets the user selects. But the Dolphins used it in a different way. The team released a series of tweets to unveil their throwback jerseys for the December 14th game against the New York Giants. The tweets are linked to the Twitter page that allows the user to stay on Twitter while browsing Miami Dolphins’ products. Covering the story for Forbes, @AnthonyDiMoro explains,
“Each product has a landing page that has product information, prices and a conversation. The landing page serves as a gateway to the team’s online shop where customers can complete a purchase.