The aggressive striker joined the Reds from Leeds United in 1978 before moving on to AC Milan a few years later and enjoying the respect of the fans over in Italy.
As somebody who scored at three separate World Cup finals for Scotland, Joe was a defender's nightmare and spoke on our latest UTD Podcast about how his image was of that of a no-nonsense target man at a time when the game was certainly much tougher.
When the nickname of 'Jaws' was brought up, he replied: "There you are. It was a good thing, the sense of humour in it.