BATON ROUGE – The LSU Athletics Marketing Department rolled out Friday its latest plan to promote ticket sales for football and men’s basketball.
The “Geaux 25/7” campaign will also focus on the extra effort LSU student-athletes are putting in to prepare for their upcoming seasons.
The campaign is based on the jersey numbers of incoming LSU Basketball freshman Ben Simmons and football star sophomore running back Leonard Fournette. Simmons is No. 25 and Fournette No. 7, with the campaign a “play” off their competition numbers.
Both Simmons, in the 2015 signing class in basketball, and Fournette, in the 2014 football signing class, were No.