The Louisville Arena Authority has approved a new 11-year naming rights deal that will keep the “KFC Yum Center” as the “KFC Yum Center” for at least the next decade.
The agreement will provide slightly more money to the arena board each year to help pay off construction debt. Naming rights are just one revenue source for the construction debt that was refinanced in 2017.
Under the terms of the contract, Yum! Brands will pay an average of $1.48 million to the arena annually, said Leslie Geoghegan, the arena authority’s chairwoman. That compares to about $1.