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Los Angeles Lakers: A players brand is what sells and keeps fans emotionally involved

It’s hard not to get angry because the Los Angeles Lakers are being open to trading away the farm. Believe me, I have written about my feelings on the subject. It’s not like the Kobe Bryant days when he was drafted before Twitter and Instagram came into existence. Can you imagine if people started following Kobe when he played in high school for an AAU team?

The way high school basketball is covered today is by mostly unpaid local sports media who do it for fame and exposure by broadcasting digital content in social media.