As they become a part of larger projects, "Space Jam 2" being the biggest yet, it's easy to assume that LeBron James and Maverick Carter have arrived in the entertainment world.
The truth is, by their own admission, the driving forces behind SpringHill Entertainment are really just getting started. While Carter and James have announced a number of projects over the past year, both are working to find their footing as content makers -- James' move to Los Angeles to play for the Lakers as the next twist in a development narrative.
Over the past two years, James has been working on ways to channel his social justice voice through his burgeoning media companies.