Los Angeles Lakers rookie Lonzo Ball entered uncharted territory before being drafted as instead of signing a traditional endorsement deal with a big shoe company, he and his family decided to create their own brand, Big Baller Brand.
Under the brand, Lonzo created his first signature shoe, the ZO2s, making him the first rookie to come into the NBA already with his own shoe.
In addition to shoes and clothing, Lonzo has also shown a love for hip-hop recently as he dropped his first signature dedicated to his brother LaMelo called “Melo Ball 1” featuring Kenneth Paige.