Jay Z may be a former part-owner of the Brooklyn Nets, but it’s a young Los Angeles Lakers point guard whose shoe brand he’s supporting with his wallet.
During an appearance on TIDAL’s “Rap Radar” podcast, Jay Z admitted he respects Lakers rookie Lonzo Ball and his father LaVar Ball’s vision to blaze their own trail by creating Big Baller Brand and their own signature shoes (transcription via SLAM, and some language NSFW).
“LaVar Ball, he said, ‘I’m gonna start my own company.’ Everybody’s like, ‘You should sign to Nike.