LOS ANGELES — Jordan Brand will open the doors to its new Downtown Los Angeles location on Saturday, and Silver Screen and Roll got an early look at the three-story store which features an innovative new Flight Lab ran by Los Angeles-based sports science students on the second floor.
Jordan Flight Lab manager Malcolm Jones, a student himself, explained to Silver Screen and Roll what exactly a Flight Lab is, and why it adds a new, exciting dimension to the everyday retail experience.
“We’re all sports science students,” Jones said. “We’re either masters students or Ph.