The phone calls between NBA executives and agents will soon become endless both late at night and early in the morning.
Shortly after free agency begins on Tuesday at 9:01 p.m. PST, NBA teams will host elaborate sales pitches to marquee free agents. They could dine them at a five-star restaurant. They could present a well-produced video tribute praising their greatness. The owners, executives, coaches and players alike could argue on how that prized free agent will elevate the franchise into a championship contender.
Those players will enjoy all those parties massaging their egos. They will talk among their agents and family on how to process the information overload.