Previously the club’s official automotive partner in China, the renewal sees the car brand’s partnership continue with the Reds, with MG taking up the new designation of official global car partner of LFC.
With the partnership expanding to include global markets, MG will use the relationship to help accelerate growth and brand awareness beyond China, in its key international regions around the world, including Europe, Asia, the Middle East, Australia, South America, North Africa, and many more.
The iconic car brand will continue to benefit from signed merchandise, LED advertising, digital and social support, first-team player access and club hospitality, as it continues to build on its relationship with LFC, which has already seen the creation of limited-edition, LFC-branded cars, the launch of a TV commercial, and LFC legends attend the International Motor Show in China.