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LFC announces partnership with Halewood Wines and Spirits

The three-and-a-half-year deal will see the Liverpool-based craft distillers team up with the club as official partner in the UK and Ireland, to boost export sales of its products, in turn creating jobs and increasing international brand recognition.

Halewood Wines and Spirits will also benefit from the Reds’ reach through digital marketing and social media channels, as well as other promotional activity.

Fans will be able to enjoy Halewood’s premium spirits and other products in Anfield’s world-class hospitality lounges, the Boot Room Sports Cafe and at LFC conferences and events.

Billy Hogan, the club’s managing director and chief commercial officer, said: “Halewood Wines and Spirits is a proud, local Liverpool brand with a rich sporting heritage which reflects a great synergy with the club.