New Western Kentucky football coach Mike Sanford is bold. During halftime of the Red/White Game, the first-time head coach announced the creation of a tradition never seen before in the athletic arena.
The Hilltoppers will “Raise the W” each week, something never done before in the history of sports*. The bold initiative from Coach Sanford is explained in the following press release.
At halftime of Saturday’s Red vs. White Spring Game, WKU Head Football Coach Mike Sanford introduced his ‘Raise the W’ initiative to signify the start of game week in Bowling Green beginning with the 2017 season.