Bugsnax was one of the first launch titles announced for the PlayStation 5 when it was officially unveiled. It quickly got strong word-of-mouth advertising on its wild premise, as described in the chorus of the theme song:
Kinda bug and kinda snack
Try to catch ‘em in your trap
Feed somebody and you’ll see
We are whatever we eatIn the trailers, you witness a “Grumpus” - the Muppet-like denizens of whatever world this game is set on - eating a Strawby - the colorful critter in the music video above - and instantly, their hand is replaced with a strawberry.