Have you ever started reading about something and it led you into a rabbit hole of information? This happened to me recently and I dropped into a hole much deeper than I imagined possible. My daughter and I were at a hockey game a week ago, watching our local juniors team, the Waterloo Blackhawks. Baseball has always been my first sports love, though track and field and more recently, hockey, have pulled up a chair at that table.
For a small organization with a limited budget, the Blackhawks do a lot of things right, from community engagement to the fan experience to pregame introductions and intermission entertainment.