The Jaguars will introduce “dynamic pricing,” for single-game tickets this year.
Last year, the team debuted “variable pricing,” which meant tickets for higher-profile games were more expensive.
This year, variable pricing will return and dynamic pricing will debut.
“The dynamic pricing means ticket prices could change day by day, week by week, like the airline model,” said Chad Johnson, the Jaguars’ senior vice president of sales and service. “We’ll have the flexibility to change our pricing based on demand.”
Johnson said the home games against Denver and Green Bay will be at the highest tier of variable pricing.