“Win lunch” has become a common phrase heard when discussing the Jacksonville Jaguars since Tom Coughlin returned to his former team as the executive vice president for football operations. Coughlin wants to win everything and that extends to even the most mundane of things.
This is about changing culture. It’s about shifting the keep improving mentality of former head coach Gus Bradley out the door and demanding that every single part of the day should be about winning.
Tom Coughlin, still as spry (and smart-mouthed) as ever. pic.twitter.com/w9KDTxXU3L
“Winning is what this thing is all about” comes off as the battle cry for a team that has too often been satisfied being a paper tiger.