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Jaguars Black: New marketing program helps team reach out to small, midsize companies

When it comes to marketing, the Jaguars are proving that necessity is the mother of invention.

Facing the challenge of selling tickets in a small market with a transient and older fan base, the Jaguars are featuring a large array of products to attract fans.

They’ve already built the world’s largest scoreboards and have other features to improve the stadium experience at EverBank Field.

And now they’ve come up with another innovative program — Jaguars Black.

It’s a way to reach out to smaller (up to 50) and midsize companies (50 to 150) as the Jaguars find ways to maximize the value of their tickets.