Matt Campbell spoke for about 35 minutes. Four words stood out.
Greatness is a choice.
It’s one Campbell made as a coach. It’s what got him to Iowa State. Following those four words is how he plans to turn the Cyclone football program around.
“From this day forward,” the new ISU coach said, “every decision that I make will be strained to bring greatness to the fans, the alumni, the community, the great students and the great student-athletes I get a chance to coach on a day in and day out basis.”
Campbell is big on process, culture and building a blueprint for winning.