The south end zone addition to Jack Trice Stadium will undoubtedly propel Iowa State's prestige, but what it will do for the future of the football team may be more profound.
The addition will add 3,000 seats to the 56,900-seat capacity of the stadium and will add the Sukup End Zone Club, where fans can enjoy the game indoors with alcoholic beverages — the only area in the stadium where those drinks are permitted.
About 2,100 of the 3,000 seats in the south end zone have been sold and Iowa State has already been approached for use of the Sukup End Zone Club during the season.