Kit launches are all the rage during preseason, but the Championship side took theirs to new heights with a stratospheric unveiling some 25 miles above the Earth's surface.
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Championship side Reading took its kit launch to - literally - stratospheric heights with a memorable unveiling on Wednesday.
Jaap Stam's side showed off its new home and away shirts for the 2016-17 season suspended from a balloon in the upper reaches of Earth's atmosphere.
The stunt - one giant leap from the more traditional fashion shoot through which most clubs present their latest looks - was broadcast live via the club's official YouTube and social media channels, and took place prior to the open day held at the Madejski Stadium.