The Green Bay Packers are introducing a new variable pricing model for season tickets in 2016, with one set price for preseason games, and another for regular-season games. Details regarding the new policy with pricing were included with invoices mailed to season ticket holders this week.
The pricing model includes a two-tier structure that prices preseason tickets significantly lower than regular-season tickets. That model will be applied to a ticket cost which, over all 10 games, will increase an average of $5 per ticket in 2016, an increase of about five percent.
As the organization transitions to using the variable pricing model, in 2016 the overall price of the seven-game Green package will increase and the three-game Gold package will decrease from their 2015 prices, due to the ratio of preseason to regular season games in each package.