The Green Bay Packers’ leadership has done of great job over the past two decades of turning Lambeau Field into something that can make money for the team when there is no football happening. The Atrium, the improved Hall of Fame, the expanded pro shop, and the year-round tours. All of this helps the Packers bring in money to stay competitive.
On June 17th, the Packers hosted Billy Joel. While I did travel to Lambeau Field for that event, I returned seven days later for something completely different. Lambeau Field hosted its first Spartan Sprint. Sadly, tailgating was significantly smaller than a game day crowd.