The 70th PGA Merchandise Show is underway. Here is a look at some of the top equipment seen on the show floor:
Bridgestone
e9 golf ball
A new addition to the e Series, the e9 is designed to deliver, in Bridgestone’s words, “extreme distance and maximum power on every shot.” Bridgestone worked on the new ball with World Long Drive players, who helped co-design the e9. As a result, the ball will be used at WLD events. The e9 is firmer than the average distance ball, but that’s just the outer region; the core is soft to help with spin control and a more consistent ball flight.