MEMPHIS, Tenn. – Try and tweet as he might, Jim Herman could win this week ... and the week after that ... and all three FedExCup playoff events ... and still probably not crack the top 10 in the PGA Tour’s new Player Impact Program.
Started in January but made public in April, the Tour’s $40 million program uses a handful of metrics to recognize and reward those who best move the needle.
Metrics like Nielsen Brand Exposure. Q Rating. Meltwater Mentions.
Metrics that 43-year-old Jim Herman had likely never heard of until the Tour memo announcing the program, but that hasn’t stopped the journeyman and three-time Tour winner from entering the fray.