By Kevin B. Blackistone, The Washington Post
The top high school basketball recruit this season is a 7-foot Bahamian, DeAndre Ayton. He once played for a Bahamas national team, which Nike outfitted. He enrolled last fall at Hillcrest Prep in Phoenix, where Nike dresses the basketball team. Last September, he accepted a scholarship from Arizona, where, not coincidentally, Nike outfits the team.
In fact, I read a lot about him on a sports news web page sponsored by, yes, Nike.
The brand of basketball shoe, or football cleat, is like a gateway drug for college athletics.