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NBA: The Clippers need to embrace the role of villain

The only thing that the Clippers-Warriors rivalry lacks is complete honesty.

It has history (10 of the two teams' players have been in place since the 2012-13 season), stakes (they met in a playoff Game 7 in 2014) and physicality within the brink of the rules (there have been five flagrant fouls in the series since 2013, but no suspensions).

There just isn't the level of candor that matches DeMarcus Cousins' assessment of the Clippers: "I hate 'em."

The closest anyone on either side has come was when Warriors owner Joe Lacob said, "We don't like 'em" during a radio interview last week.