Stephen Curry of the Golden State Warriors drives to the basket to score a layup during a 115-113 Warriors win over the Los Angeles Lakers on Jan. 18, 2021.
Harry How/Getty ImagesThere's no rabbit hole quite like a YouTube rabbit hole. And if you're a basketball connoisseur, there's no NBA rabbit hole quite like a Steph Curry rabbit hole.
Curry is the most mesmerizing player in the NBA. He's also the most popular sports figure on YouTube, at least according to some admittedly dubious-sounding metrics. His actual YouTube channel has 1.4 million subscribers, but for the most part — at least in recent years — he's uploading lots of ad-sponsored, curated content that racks up a bunch of views.