Imagine you are a CEO of a tech company, and you create a killer product that has everybody praising you, vaulting you into the Fortune 500 and establishing you as a force in the industry.
What do you do? Well, first you celebrate. You relish in your success and newfound wealth. You puff out your chest, take the grand tour, and boast that yes, you belong on the big stage and your company is the one to beat.
You do that for 2-3 months, and then the excitement fizzles down. Everyone knows about that grand new product, and they’re hungry for more.