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Georgia Tech: What is our brand?

Related Topics: Homer Rice

Greetings FTRSers. This is my first shot on the vine from the header side of the column.

Under the watchful editorial review of the FTRS senior staff, I’ll be contributing some content periodically as much as is allowed. All in the spirit of supporting our program, its success and growth and all the temporal joy it provides to us as fans, alums and general supporters.

I start here with this contribution, in hopes, to stimulate some thought, dialogue and action amongst us “GT foot soldiers” out here in fields afar, representing the Institute, its brand and evangelizing it to the masses, at least those masses that care to give us a look-see and engage on the plane of good-natured discussion and dialogue.