Recruiting in college football is a game. Recruiting in the Southeastern Conference is a war.
With as many big-time players as there are coming out of the Southeast, it takes a lot to try and reel in as many as you can. And though you can never really rely on anything to be guaranteed — especially not with 18-year-old football players making a life-changing decision — you need to have a solidified package to offer those recruits.
You need offer them the best of the best. They want tradition, academics, and proximity. Most importantly, though, they want facilities and girls.