It’s simultaneously an exciting and dangerous time to be a major college football player. Starting July 1, college athletes were allowed to make money off of their names, images and likenesses, with some restrictions put in place by the Florida Legislature.
And UF’s football players wasted no time benefiting from it. If you’re the kind of person who’s always on Twitter or Instagram, there’s no way you can scroll through your feed without seeing some football player announcing a new endorsement deal or a merchandising brand. A few of the players also have YouTube channels that they’re now able to monetize.