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Red Wings unveil ticket initiatives, 'refreshed' Hockeytown logo

Detroit — The Red Wings introduced several new ticket initiatives Wednesday for the upcoming regular season, along with unveiling a "refreshed" Hockeytown logo.

The new Hockeytown logo is inspired by the Red Wings’ jersey.

“What defines Hockeytown is the shared sense of undying passion our fans have for our game, our team, and our city,” said Chris Granger, group president, Sports & Entertainment, Ilitch Holdings, Inc. “We’re excited to introduce several new programs for the upcoming season that will amplify the game-day experience at Little Caesars Arena and appeal to the Hockeytown community.”

Among the changes this season:

u25a0 On sale, beginning Sept.