The Grammy-nominated, Detroit-raised artist will provide creative strategy towards multiple team initiatives including team apparel and in-game experience
Big Sean’s “Don Life” logo to appear on Detroit Pistons practice jerseys
DETROIT, MI– The Detroit Pistons today announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.
To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey.