A bidding war among tech and media giants is about to kick off over premium streaming content: NFL games.
NFL Sunday Ticket, a package that includes all the National Football League's Sunday games (except for those blacked out locally), has been a fixture for satellite TV service DirecTV. But it's widely thought DirecTV, which AT&T spun off as a separate business in February, will forego re-upping the service when its contract ends after the 2022 season.
Streaming services are expected to bid on the package, which currently draws about 2 million subscribers. A season-long subscription starts at about $300 (there are promotions that get you Sunday Ticket for free if you agree to a certain programming package).