Over the past few seasons, the NFL’s Global Markets Program has worked to enhance the exposure of its teams in countries around the world. Currently, the league has marketing rights deals with 25 teams spread over 19 countries, and the Detroit Lions have been added to the mix.
On Monday, the NFL announced that, on April 1, they would be expanding the Lions’ brand awareness reach to include four international markets: Germany, Canada, Switzerland, and Austria.
The Lions expanded on this opportunity in a press release:
“This expansion unlocks various marketing opportunities, such as on-site events aimed at engaging existing fans and attracting new ones, the development of region-specific websites, content, and promotional campaigns, as well as the potential to broaden corporate partnerships globally and establish local business collaborations.