Imagine as a kid not being able to see very well - which meant not being able to pay attention in class, do well in school or perform well in sports - and not being able to do anything about seeing better because you couldn’t afford it.
Then imagine the coolest guy in the NFL making it possible for you to have a pair of glasses.
And not only does he personally fit you with those glasses, he single-handedly makes wearing glasses cool so your new look is met with praise rather than scorn.