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Inside Luka Doncic's 'stratospheric' marketing potential: Instant hit, selective partners and the mother lode that awaits

CHARLOTTE, N.C. -- Luka Doncic's first NBA All-Star weekend begins with Friday night's MTN DEW ICE Rising Stars game, but as the basketball world has witnessed, he's already risen.

He arrived Thursday in the Queen City as the undisputed majesty of his draft class, with one wagering site announcing it will go ahead and pay Doncic Rookie of the Year bettors now, four months before he officially wins the award.

Entering his first of presumably many All-Star weekends, Doncic is a captivating, 4K-vivid advertisement for the Mavericks, the city of Dallas and himself, which auspiciously for each is not mutually exclusive.