The cult of personality that the NBA espouses extends beyond its players, coaches, and owners. As the league grows in popularity and intertwines itself with popular and mainstream culture, outside forces have a greater influence on it. One of those forces, who has had a profound impact on the league in recent years, is rapper Lil B.
Lil B notoriously feuded with Kevin Durant before he joined the Golden State Warriors, placing the BasedGod’s Curse on Durant. He also levied the curse on Houston Rockets’ star James Harden. The results were devastating.