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Dallas Mavericks BHM: The Story of Mavs Beat Writer, Earl K. Sneed

Dirk Nowitzki in the starting lineup, Chris Arnold’s voice promoting the fan shop, and Mark Cuban in his front row seat are just a few things you can bank on seeing at every home game in Dallas.

In addition to that list is a sharp-dressed, African-American man in his patent vest roaming the arena. From on-court interviews to working on press row, the beat writer for the Mavericks is an American Airlines Center staple.

This is Earl K. Sneed.

“I was born in Fort Worth, went to school in Arlington and I went to Oklahoma,” Sneed said when we sat down to talk about his story to the NBA.