It was 30 years ago today that an unknown Arkansas businessman introduced himself to the Dallas Cowboys fan base with all the subtly and finesse of a carnival at a strip mall.
Jerry Jones paid $140 million to buy the Cowboys from owner Bum Bright on Feb. 25, 1989, and immediately declared he was going to be involved in everything from socks to jocks. It was the first time a sports franchise had been purchased for more than $100 million.
Jones immediately fired the only coach the team ever knew in Tom Landry, ending his 29-year run and hired his college teammate Jimmy Johnson.