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There's a buzzword for Cowboys' offense entering training camp, and jobs ride on one man's ability to see it come to fruition

Howls for creativity on offense ring in the ears of Cowboys coaches as training camp approaches.

Reputations -- and continued employment at The Star -- depend on it.

How this offense develops will be one of the more scrutinized aspects of this camp, which stages its first practice on Thursday. Ezekiel Elliott running behind one of the NFL's best offensive lines is a given. What happens beyond that will go a long way in determining what level of success the Cowboys enjoy in 2018.

Can head coach Jason Garrett and offensive coordinator Scott Linehan tailor the scheme to Dak Prescott in a way that allows the quarterback to reclaim the remarkable efficiency he displayed as a rookie two short years ago?