FRISCO, Texas – Already established as a versatile multi-purpose venue, Ford Center at The Star in Frisco is now home to a major college basketball event: The 2018 and 2019 Conference USA Men’s & Women’s Basketball Championships.
The event is in partnership with the University of North Texas, the Dallas Cowboys and Visit Frisco. Baylor Scott & White Sports Therapy & Research at The Star will be the presenting sponsor of the 2018 Conference USA Basketball Championships scheduled for March 7-10, C-USA announced.
“We will have 22 games under one roof with automatic bids to the NCAA Tournament for the both the men’s and women’s programs on the line,” said Judy MacLeod, C-USA Commissioner.