The average ticket price on the secondary market for the Dallas Cowboys’ NFC divisional round playoff game against the Green Bay Packers on Sunday at AT&T Stadium has soared higher than $800 on the secondary ticket website TicketIQ.
According to TicketIQ founder and CEO Jesse Lawrence, the average ticket price for the game as of Monday morning is $813. The cheapest ticket is $161 for standing-room only, while the most expensive seat listed is $7,669 in section 135, row 7, situated virtually at the 50-yard line.
The game is the most expensive divisional round game TicketIQ has ever tracked, and the second-most expensive playoff game, according to Lawrence, behind the 2015 NFC championship game that pit the Packers at the Seattle Seahawks.