Fan engagement has always been a huge focal point of the Dallas Cowboys under owner Jerry Jones.
But the franchise might have taken the concept to an unprecedented level with the opening of Cowboys Fit at the team's headquarters at The Star in Frisco.
It's a 60,000 square foot, state-of-the-art health and fitness studio that allows its members to train and recover where the Cowboys do, using the same cutting-edge equipment and recovery innovations.
"When this all started, the dream was to engage fans with our team," Jones said Thursday at the official ribbon cutting ceremony for Cowboys Fit.