The exclusive sunglasses collaboration between Colorado football head coach Deion Sanders and Blenders Eyewear has turned into quite the fruitful partnership.
Per CEO Chase Fisher to Pete Nakos of On3, roughly 65,000 to 70,000 sunglasses (and counting) have already been pre-ordered before their release on Sept. 20. He also confirmed the $1.2 million sales figure from Friday alone that Sanders previously mentioned:
Joe Pompliano @JoePomplianoDeion Sanders recently launched a line of custom sunglasses with Blenders Eyewear.<br><br>So when the Colorado St. head coach commented on him wearing them during interviews, Sanders took advantage.<br><br>Coach Prime handed them out to the entire team, which went viral on social media.