The Colorado Avalanche have the best social media team in the NHL — maybe in all of sports. Sure, you could make a case for the Carolina Hurricanes or the LA Kings or the Vegas Golden Knights, now that they’ve got their initial problems sorted out.
However, the Avs social media team is special. I’ve had the privilege of meeting some of them, and they are genuinely nice women. However, what makes them stand out is how they create this feeling of affinity between the fans and the players. They’re also excellent at interacting with the fans.
Well, we’ve spent a lot of time loving on the social media offerings this season.