As the Cleveland Cavaliers prepare for the start of the 2018-19 regular season, the team has also developed a new ad campaign and creative treatments featuring a call to action for the team and fans alike to “BE THE FIGHT.”
“BE THE FIGHT" reflects what Cleveland knows, feels and embraces. The creative elements evoke a core sense of pride and hard work in The Land, along with the communal spirit that bands us all together as a new era of Cavaliers basketball tips off,” said Tracy Marek, Cavs Chief Marketing Officer. “It is a declaration of focus, attitude and unity that also boldly punctuates the team’s long-standing DNA statement ‘All for One.